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What Is SEO?

Have you ever wondered how your competitors rank higher than you in the search engines? Or how your website can start to be found in Google for your main services & products when you type them into the search box? If so the likelihood is that you are thinking of SEO, but what is SEO?

SEO stands for search engine optimisation and is the process of making a website or webpage more visible in the search engines such and Google, Bing, Yahoo etc…

The effects of SEO are clear, the more times a website appears in the search results combined with how high up the list it appears causes more traffic (visitors) to visit the website. More traffic generally equates to more sales or more enquiries.

Overview

SEO is a huge industry with many different avenues and disciplines. It can be broken down into 2 broad categories, “On Site SEO” and “Off Site SEO”. Each of these categories has its own requirements and specific tasks and procedures which must be followed in order to get the most out of your website’s SEO.

On Site SEO makes up between 25% – 30% of the overall SEO picture for a website, Off Site SEO equates to 70% – 75%.
It is important that both of these areas of SEO are performed, Off site SEO is extremely difficult and very time consuming, if done incorrectly it can have negative effects on your websites performance.

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On-Site SEO

On Site SEO (or on page) refers to all the factors which physically make up aspects of your website, from the way the site is coded to the page load speeds, here are some of the factors which effects on site SEO:

There are many more factors which contribute towards a website’s Off Site SEO. Please visit my blog for regular updates about SEO.

  • Title Tag
  • Heading Tags
  • Image Names
  • Image File Size
  • Image Alt Attributes
  • Copy / Content
  • Page Load Speeds

For more information about On Site SEO and it’s best practices please see my blog.

Off-Site SEO

Off Site SEO (or off page) refers to all the external factors which influence the visibility and rankings of your website. Off Site SEO makes up the majority of the overall SEO picture, it is a continual process of research and refinement, continually improving how a website performs in the search engines. Here are a few things which contribute to Off Site SEO:

  • On-line PR
  • Social Shares / Likes
  • Content Marketing
  • Guest Blogging & Commenting
  • Article Marketing
  • Info-graphic Creation & Distribution
  • Much more…

There are many more factors which contribute towards a website’s Off Site SEO. Please visit my blog for regular updates about SEO.

Ecommerce SEO
Link Building
Google Penalty Recovery
Local SEO Services

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Z

15 Years Experience

Over 15 years experience in the web industry, highly experienced SEO consultant.
Z

Ethical SEO

I only use ethical methods within my SEO campaigns, working with the Google Web Master Guidelines.
Z

Many Happy Clients

I have worked with many clients over the years, my longest active client is from 1999.
Z

Experienced SEO

I have worked with and mentored some of Nottingham & Derby's top SEO consultants.

Andy Morley

Andy Morley

SEO Specialist

Over 15 years experience in the web industry, highly experienced SEO consultant.

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